Executive / Personal coaching is becoming all the buzz in these fast-paced and constantly-changing times. All major business magazines have given substantial coverage to Coaching in recent years. I mention only a few of them here:

Fortune Magazine ran a feature article in its February 21, 2000 issue called "EXECUTIVE COACHES — So you’re a player. Do you need a coach?"

Its summary: "The hottest thing in management is the executive coach — part boss, part consultant, part therapist. Who are these people? And what are they doing in your company?"

This article can be viewed and printed at no cost by clicking here.

 

Linkage Inc., a major research consulting organization, wrote another well-researched article recently, called : "Coaching: What’s behind the "buzz"?

This article confirms that major companies, including Levi-Strauss, AT&T, Sprint, Xerox, IBM and Media One all have implemented coaching within their organizations, and have achieved significant results.

"In this era of Internet speed, mergers and acquisitions, rapidly changing market demands and intense competition for top talent, organizations and employees are seeking people who can challenge them to stretch to new levels of effectiveness. Coaches are filling that need. In the simplest, day-in, day-out terms, masterful coaching involves expanding people’s capacity to take effective action. Coaching has been credited with increasing employee enthusiasm and focus, helping employees improve business relationships with colleagues and customers, and enabling them to reach new performance levels (in leadership, sales, revenue, productivity, efficiency, etc.)."